KYLIE JENNER, a model and reality TV star best known for being the, er, second most famous Kylie in the world, managed to cause a stir on Wall Street. With this idiosyncratic tweet

sooo does anyone else not open Snapchat any more? Or is it just me…ugh this is so sad

she knocked back the share price of Snap, the parent company of the video- and picture-sharing app. Ms Jenner’s influence in the target market is deemed to be huge; she has 24.5m Twitter followers, and her message has (at the time of writing) been retweeted 58,000 times and “liked” by 310,000. 

Snap’s share price fell 6%, reducing the company’s market value by $1.3bn. The decline was not just down to the influence of Ms Jenner, who recently gave birth to a daughter Stormi, named after the weather/porn star/grime artist. Investors were already worried about the impact of a recent app redesign. More than 1.2m people signed a…Continue reading

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