Amazon still dominates the market, but global competition is growing. 


Sarah Tew/CNET

The smart speaker competition is heating up.

Amazon shipped a whopping 4 million smart speakers during the first quarter of 2018, but rising competition from the likes of Google and Apple has cut its global smart speaker share nearly in half when compared to the same period last year, according to Strategy Analytics.

Globally, 9.2 million smart speakers were shipped in the first quarter of 2018, with Google, Alibaba, Apple and Xiaomi topping the list. 

“Amazon and Google accounted for a dominant 70% share of global smart speaker shipments in Q1 2018 although their combined share has fallen from 84% in Q4 2017 and 94% in the year ago quarter,” said Strategy Analytics director David Watkins in a statement. “This is partly as a result of strong growth in the Chinese market for smart speakers where both Amazon and Google are currently absent. Alibaba and Xiaomi are leading the way in China and their strength in the domestic market alone is proving enough to propel them into the global top five.”

Amazon didn’t immediately respond to a request for comment. 



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